Alex Rojas

Based in Southern California, Alejandro “Alex” Rojas serves as chief operating and executive officer with the Central Basin Municipal Water District. Over the past 5 years, he has overseen efforts in areas such as pricing strategy optimization and diversifying revenue. In addition to expanding sales by 30 percent, Alex Rojas boosted operational efficiency through AI and machine learning pathways. He also employed Six Sigma methodologies in improving municipal water district resource allocation.